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Brief History

1980  LAUNCHED VIDEO TAPE ADVERTISING

We were the first in the world to launch video advertising in 1978. Our collaboration with a local video distributor and Hong Kong TVB provided Malaysian viewers with the latest and most popular titles. Marketers of mass consumer products were able to utilize this medium to penetrate Chinese households in both rural and urban areas.

1983  TAXI TOP ADVERTISING

We are also the first in the Asia Pacific Region to introduce taxi top advertising. Full support was given by the Government as additional income generated by taxi operators helped them in the maintenance and upkeep of their vehicles.

1986   TV2 CHINESE MOVIES

We were appointed by the government-owned Radio Television Malaysia (RTM) in its privatization exercise to supply Chinese movies which are broadcasted over RTM TV channels. Mediahouse also handled the airtime marketing of these Chinese movies.

1987   TV2 CHINESE DRAMA BELT

The privatization exercise was extended to the Chinese drama belt which went on air from Mondays to Fridays at 6.00 to 7.00pm. For this project, Mediahouse sourced for Chinese dramas, market the airtime as well as managing billing and collection. Prior to our involvement, the average audience size was 800,000 with an advertising revenue RM500,000.00 With our programs and marketing efforts, this belt commanded an average of 1.8 million viewers with an annual advertising revenue in excess of RM22 million within the first year.

1989  CATCH ‘EM YOUNG (CEY)

Public Services Campaign-Mediahouse was appointed by the Ministry of Education and PEMADAM (The National Association for the Prevention of Dadah) to run an awareness campaign directed at primary and secondary school students to warn them of the dangers of drug abuse and addiction. A significant percentage of the profits from the advertising revenue was channeled back to PEMADAM to fund its on-going educational activities.

1990  CATCH ‘EM GROWING (CEG)

Owing to the success of CEY, we extended the campaign to local training colleges and universities. The extension of the program was called “Catch ‘Em Growing”.

1990-1993    TV3 CHINESE DRAMA BELT

Having proven our effectiveness in television commercial airtime management, TV3, the only privately-owned station at that time, awarded Mediahouse a similar contract. Within six months of our appointment, the TV ratings for the programs improved from 5 to 18 rating points.

1990-2003   NATIONAL ROAD SAFETY CAMPAIGN

Public Service Campaign-Owing to the increased number of road accidents and increasing fatalities, the Government decided to launch a nationwide road safety advertising campaign. Mediahouse was entrusted to create, plan and execute this program comprising TV commercials, print advertisements and outdoor advertising. This advertising campaign aimed to save lives, a top priority item of the Ministry of Transport.

1994   MINISTRY OF HEALTH

Public Services Campaign-We were appointed by Ministry of Health to run a campaign in hospitals nationwide. This campaign was directed at the public to warn them of the dangers of the 3 main killer diseases (namely AIDS, Coronary Disease and Cancer) in Malaysia.

2000    MINISTRY OF HEALTH

Public Services Campaign-The collaboration with Ministry of Health continued with enhanced efforts to educate the public about healthy lifestyle. A series of posters campaigns posted in government and private hospitals (via Healthplus medium) were developed to educate the public about dangers of smoking, diabetes and to maintain a healthy lifestyle etc.

2007    MINISTRY OF AGRICULTURE

We have been appointed by the Ministry of Agriculture and Agro-Based Industry Malaysia as the implementer of the Advertising and Communication Campaign aimed to promote the Agriculture Sector and Agro-Based Industry. The theme for this campaign is “Agriculture is Business”.